|
|
|
|
| LEADER |
00000nam a22000007a 4500 |
| 003 |
UV# |
| 005 |
20220308105819.0 |
| 006 |
a 000 0 |
| 008 |
000317s1983 000 0 d |
| 999 |
|
|
|c 71145
|d 71145
|
| 020 |
|
|
|a 9684385749
|
| 040 |
|
|
|a UV#
|
| 050 |
|
4 |
|a HF5415
|b B6
|3 1983
|
| 100 |
1 |
|
|a Boyd, Harper W.
|9 403124
|
| 245 |
|
0 |
|a Investigación de mercados
|b : texto y casos
|c / Harper W. Boyd, Ralph Westfall, Stanley F. Stasch ; tr. Jorge Blanco y Correa Magallanes ; con la colab. de Patricia Ureña Pérez
|
| 250 |
|
|
|a 1a. ed
|
| 260 |
|
|
|a México
|b : UTEHA,
|c 1983
|
| 300 |
|
|
|a xv, 830 p
|b : il
|c ; 23 cm.
|
| 336 |
|
|
|2 rdacontent
|
| 337 |
|
|
|2 rdamedia
|
| 338 |
|
|
|2 rdacarrier
|
| 534 |
|
|
|a Marketing research: text and cases.
|b 5a. ed
|
| 650 |
|
4 |
|a Mercadotecnia
|x Estudio de casos
|
| 700 |
|
|
|a Westfall, Ralph
|e , coaut.
|
| 700 |
|
|
|a Stasch, Stanley F.
|e , coaut.
|
| 942 |
|
|
|c LIBRO
|2 lcc
|
