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| 999 |
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|d 7137
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|a 0256030553
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|a DLC
|b spa
|e rda
|c UV#
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|
4 |
|a HF5415.13
|b B47 1985
|
| 082 |
|
4 |
|a 658.9
|
| 100 |
1 |
|
|a Bernhardt, Kenneth L.,
|d 1944-
|9 405962
|e autor
|
| 245 |
1 |
0 |
|a Cases in marketing management /
|c Kenneth L. Bernhardt, Thomas C. Kinnear.
|
| 250 |
|
|
|a 3th ed.
|
| 264 |
|
1 |
|a Plano, Tex. :
|b Business publications,
|c ©1985.
|
| 300 |
|
|
|a xiii, 705 páginas :
|b ilustraciones ;
|c 25 cm.
|
| 336 |
|
|
|a texto
|2 rdacontent
|
| 337 |
|
|
|a sin mediación
|2 rdamedia
|
| 338 |
|
|
|a volumen
|2 rdacarrier
|
| 504 |
|
|
|a Incluye notas biblioghráficas e índice.
|
| 650 |
|
4 |
|a Mercadotecnia
|x Administración
|9 2331
|v Estudio de casos
|
| 650 |
|
4 |
|a Mercadotecnia
|9 2251
|x Toma de decisiones
|v Estudio de casos
|
| 700 |
|
|
|a Kinnear, Thomas C.,
|9 366743
|e autor
|
| 942 |
|
|
|c LIBRO
|2 lcc
|
