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|a HF5415
|b C48
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|C h542
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1 |
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|a Chisnall, Peter M.
|9 405428
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| 245 |
1 |
0 |
|a Investigación de mercadeo
|b : análisis y medida
|c / Peter M. Chisnall ; tr., Rodrigo Naranjo.
|
| 260 |
|
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|a México
|b : McGraw-Hill,
|c 1976.
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| 300 |
|
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|a vi, 328 p.
|b : il.
|c ; 21 cm.
|
| 500 |
|
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|a Traducción de: Marketing research.
|
| 504 |
|
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|a Incluye notas bibliográficas.
|
| 650 |
|
4 |
|a Mercadotecnia
|x Investigaciones.
|
| 596 |
|
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|a 14
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| 942 |
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|c LIBRO
|6 _
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| 999 |
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|c 71602
|d 71602
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