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| LEADER |
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| 001 |
SBUV004105 |
| 006 |
a 000 0 |
| 008 |
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| 020 |
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|a 9682409152
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| 035 |
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|a (Sirsi) i9789682409158
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| 035 |
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|a (Sirsi) SBUV004105
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| 050 |
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4 |
|a HF5415.2
|b W46
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| 100 |
1 |
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|a Wentz, Walter B.
|9 408457
|
| 245 |
1 |
0 |
|a Investigación de mercados
|b : administración y métodos
|c / Walyter B. Wentz ; tr. Carlos Villegas.
|
| 260 |
|
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|a México
|b : Trillas,
|c 1981.
|
| 300 |
|
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|a 276 p.
|b : il.
|c ; 23 cm.
|
| 490 |
0 |
|
|a Biblioteca de ciencias de la administración
|
| 500 |
|
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|a Incluye bibliografías.
|
| 500 |
|
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|a Traducción de : Marketing research: management and methods.
|
| 650 |
|
4 |
|a Mercadotecnia
|x Investigaciones.
|
| 650 |
|
4 |
|a Análisis de mercado.
|
| 902 |
|
|
|a DBUV
|
| 596 |
|
|
|a 2 8 58
|
| 942 |
|
|
|c LIBRO
|6 _
|
| 999 |
|
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|c 8165
|d 8165
|
