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| 050 |
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4 |
|a JL1281
|b B33
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|a 324.7/0972
|
| 100 |
1 |
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|a Baena Paz, Guillermina
|9 386988
|
| 245 |
1 |
0 |
|a Credibilidad política y marketing mix /
|c Guillermina Baena Paz.
|
| 260 |
|
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|a México :
|b McGraw Hill,
|c c1998.
|
| 300 |
|
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|a xi, 172 p. :
|b il. ;
|c 23 cm.
|
| 336 |
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|2 rdacontent
|
| 337 |
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|2 rdamedia
|
| 338 |
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|2 rdacarrier
|
| 504 |
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|a Bibliografía: p. 167-172.
|
| 650 |
|
4 |
|a Campaña electoral
|z México.
|
| 650 |
|
4 |
|a Comunicación en política
|z México.
|
| 901 |
|
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|a Z0
|b UV#
|
| 902 |
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|a DBUV
|
| 942 |
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|c LIBRO
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