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|a 9682454417
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|a OCLC
|d UV#
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4 |
|a HF5415
|b J43
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| 082 |
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4 |
|a 658.8
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| 100 |
1 |
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|a Jefkins, Frank William
|9 408355
|
| 245 |
1 |
0 |
|a Comercialización actual
|c / Frank Jefkins ; tr., Nora Pando.
|
| 260 |
|
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|a México
|b : Trillas,
|c c1997.
|
| 300 |
|
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|a 384 p.
|b : il.
|c ; 23 cm.
|
| 336 |
|
|
|2 rdacontent
|
| 337 |
|
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|2 rdamedia
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| 338 |
|
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|2 rdacarrier
|
| 500 |
|
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|a Glosario: p. 352-368.
|
| 504 |
|
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|a Bibliografía. p. 335.
|
| 534 |
|
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|a Modern marketing
|b 3a ed.
|
| 650 |
|
4 |
|a Mercadotecnia.
|
| 902 |
|
|
|a DBUV
|
| 942 |
|
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|c LIBRO
|
