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|a (Sirsi) i9789688807255
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1 |
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|a Chisnall, Peter M.
|9 405428
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| 245 |
0 |
3 |
|a La esencia de la investigación de mercados
|c / Peter M. Chisnall ; tr., Luis J. Díaz Mena
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| 260 |
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|a México
|b : Prentice-Hall Hispanoamericana,
|c 1996
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| 300 |
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|a viii, 209 p
|b : il
|c ; 23
|e + (disquete (3 {plusmn} plg.))
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| 504 |
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|a Bibliografía: p. 168-170
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| 534 |
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|t Marketing research
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| 650 |
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|a Mercadotecnia
|x Investigaciones
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| 596 |
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|a 27 43
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| 942 |
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|c LIBRO
|6 _
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| 999 |
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|c 90075
|d 90075
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