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|a HF5415.13
|b C7 1993
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|a Cravens, David W.
|9 407951
|
| 245 |
0 |
0 |
|a Administración en mercadotecnia /
|c David W. Cravens, Gerald E. Hills, Robert B. Woodruff; traducción, Consuelo Hidalgo y Mondragón
|
| 264 |
|
1 |
|a México, D. F :
|b C.E.C.S.A
|c 1993.
|
| 300 |
|
|
|a xix, 867 páginas :
|b ilustraciones ;
|c 25
|
| 490 |
0 |
0 |
|a Marketing universitario
|
| 504 |
|
|
|a Incluye bibliografías
|
| 534 |
|
|
|t Marketing management
|
| 650 |
|
7 |
|a Mercadotecnia
|x Administración
|9 2251
|
| 700 |
1 |
|
|a Hills, Gerald E.
|e coaut.
|9 407952
|
| 700 |
1 |
|
|a Woodruff, Robert B.
|e couat
|9 407953
|
| 942 |
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|c LIBRO
|2 lcc
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