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|a HF5415.13
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|a 658.8
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1 |
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|a Peter, J. Paul
|9 408325
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| 245 |
1 |
0 |
|a Administración de marketing
|b : conocimientos y habilidades : texto, análisis, casos, planes /
|c J. Paul Peter, James H. Donnelly ; tr., Andrés E. Chehade Durán.
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| 260 |
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|a Madrid
|b : McGraw-Hill,
|c c1996.
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| 300 |
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|a xv, 890 p. :
|b il.
|c ; 24 cm.
|
| 504 |
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|a Bibliografía: p. 869-879.
|
| 534 |
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|a Marketing management.
|b 3a ed.
|
| 650 |
|
4 |
|a Mercadotecnia
|x Administración.
|
| 650 |
|
4 |
|a Mercadotecnia
|x Administración
|x Estudio de casos.
|
| 700 |
1 |
2 |
|a Donnelly, James H.,
|e coaut.
|9 367719
|
| 902 |
|
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|a DBUV
|
| 596 |
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|a 2
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| 942 |
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|6 _
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