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| LEADER |
00000cam a22000002a 4500 |
| 003 |
UV# |
| 005 |
20210924205336.0 |
| 008 |
010404s1998 sp a b 000 0 spa d |
| 999 |
|
|
|c 94856
|d 94856
|
| 020 |
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|a 8436810333
|
| 035 |
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|a (Sirsi) i9788436810332
|
| 040 |
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|a OCLC
|d UV#
|
| 050 |
|
4 |
|a HF5415
|b S26
|3 1998
|
| 100 |
2 |
|
|a Santesmases Mestre, Miguel.
|9 404472
|
| 245 |
1 |
0 |
|a Marketing :
|b conceptos y estrategias /
|c Miguel Santesmases Mestre.
|
| 250 |
|
|
|a 3a ed.
|
| 260 |
|
|
|a Madrid :
|b Pirámide,
|c c1998.
|
| 300 |
|
|
|a 1063 p. :
|b il. ;
|c 25 cm. +
|e 2 disquetes (31/2 plg.).
|
| 500 |
|
|
|a Glosario: 969-1006.
|
| 504 |
|
|
|a Bibliografía: p.1007-1036.
|
| 650 |
|
4 |
|a Mercadotecnia.
|
| 901 |
|
|
|a Z0
|b UV#
|
| 902 |
|
|
|a DBUV
|
| 942 |
|
|
|c LIBRO
|2 ddc
|
