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Marketing Management
| Autores principales: | , |
|---|---|
| Lenguaje: | eng |
| Publicado: |
Prentice-Hall
2008
|
| Materias: | |
| Acceso en línea: | http://cds.cern.ch/record/1119923 |
| _version_ | 1780914527930417152 |
|---|---|
| author | Kotler, Philip Keller, Kevin Lane |
| author_facet | Kotler, Philip Keller, Kevin Lane |
| author_sort | Kotler, Philip |
| collection | CERN |
| id | cern-1119923 |
| institution | Organización Europea para la Investigación Nuclear |
| language | eng |
| publishDate | 2008 |
| publisher | Prentice-Hall |
| record_format | invenio |
| spelling | cern-11199232021-04-22T01:45:44Zhttp://cds.cern.ch/record/1119923engKotler, PhilipKeller, Kevin LaneMarketing ManagementInformation Transfer and ManagementPrentice-Halloai:cds.cern.ch:11199232008 |
| spellingShingle | Information Transfer and Management Kotler, Philip Keller, Kevin Lane Marketing Management |
| title | Marketing Management |
| title_full | Marketing Management |
| title_fullStr | Marketing Management |
| title_full_unstemmed | Marketing Management |
| title_short | Marketing Management |
| title_sort | marketing management |
| topic | Information Transfer and Management |
| url | http://cds.cern.ch/record/1119923 |
| work_keys_str_mv | AT kotlerphilip marketingmanagement AT kellerkevinlane marketingmanagement |