Special Seminar: How to deal with the media: maximising opportunity and minimising threat

<!--HTML-->This session will cover how to work effectively with the media including print, radio and TV. You'll get an insight into how journalists and news rooms operate and what they would like from you. You'll learn to recognise both soft balls and traps - and develop the techniques for dealing with them. The challenges of explaining and positioning CERN to any media outlet whether local, national or international will be dealt with too.<br><br> This interactive presentation, given by Jessica Pryce-Jones, Managing Director of the consultancy iOpener Ltd, and by Nisha Pillai, news anchor for BBC World, will be illustrated with various case studies.<br><br><i>Tea and coffee will be served from 16:00</i>