Radiative Decays of B Hadrons at LHCb

LHCb is dedicated B physics experiment at the Large Hadron Collider (LHC) at CERN. The experiment aims to look for New Physics at energy scales much higher than those reachable through direct production, by measuring effects from the New Physics particles in rare beauty and charm decays. Radiative penguin decays of B mesons are an important part of the LHCb physics programme, and the detector is well positioned to harness the large statistics of these decays available at the LHC luminosity. Even with a small integrated luminosity of 100 pb$^{-1}$, 5% of what LHCb would collect in one nominal year of LHC, it can make a competitive measurement of the CP asymmetry in the decay $B_d \to K^*\gamma$.