Gauge Couplings at the LHC

This talk presents the studies of the senstivity of the ATLAS and CMS experiments to the Standard Model diboson production in pp-collisions at 14 TeV center of mass energy. The studies show that WW, WZ, Wgamma and Zgamma signals can be established with significance better than 5 sigma for the first few hundreds of pb-1 of integrated luminosity. The ZZ signal can be established with 1 fb-1 of integrated luminosity. The experiments' sensitivities to anomalous triple gauge boson couplings are also estimated.