Performance Marketing with Google Analytics: Strategies and Techniques for Maximizing Online ROI

An unparalleled author trio shares valuable advice for using Google Analytics to achieve your business goals. Google Analytics is a free tool used by millions of Web site owners across the globe to track how visitors interact with their Web sites, where they arrive from, and which visitors drive the...

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Detalles Bibliográficos
Autores principales: Tonkin, Sebastian, Whitmore, Caleb
Lenguaje:eng
Publicado: John Wiley & Sons Inc. 2010
Materias:
Computing and Computers
Acceso en línea:http://cds.cern.ch/record/1319690
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author Tonkin, Sebastian
Whitmore, Caleb
author_facet Tonkin, Sebastian
Whitmore, Caleb
author_sort Tonkin, Sebastian
collection CERN
description An unparalleled author trio shares valuable advice for using Google Analytics to achieve your business goals. Google Analytics is a free tool used by millions of Web site owners across the globe to track how visitors interact with their Web sites, where they arrive from, and which visitors drive the most revenue and sales leads. This book offers clear explanations of practical applications drawn from the real world. The author trio of Google Analytics veterans starts with a broad explanation of performance marketing and gets progressively more specific, closing with step-by-step analysis and a
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institution Organización Europea para la Investigación Nuclear
language eng
publishDate 2010
publisher John Wiley & Sons Inc.
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spelling cern-13196902021-04-22T01:11:42Zhttp://cds.cern.ch/record/1319690engTonkin, SebastianWhitmore, CalebPerformance Marketing with Google Analytics: Strategies and Techniques for Maximizing Online ROIComputing and ComputersAn unparalleled author trio shares valuable advice for using Google Analytics to achieve your business goals. Google Analytics is a free tool used by millions of Web site owners across the globe to track how visitors interact with their Web sites, where they arrive from, and which visitors drive the most revenue and sales leads. This book offers clear explanations of practical applications drawn from the real world. The author trio of Google Analytics veterans starts with a broad explanation of performance marketing and gets progressively more specific, closing with step-by-step analysis and aJohn Wiley & Sons Inc.oai:cds.cern.ch:13196902010
spellingShingle Computing and Computers
Tonkin, Sebastian
Whitmore, Caleb
Performance Marketing with Google Analytics: Strategies and Techniques for Maximizing Online ROI
title Performance Marketing with Google Analytics: Strategies and Techniques for Maximizing Online ROI
title_full Performance Marketing with Google Analytics: Strategies and Techniques for Maximizing Online ROI
title_fullStr Performance Marketing with Google Analytics: Strategies and Techniques for Maximizing Online ROI
title_full_unstemmed Performance Marketing with Google Analytics: Strategies and Techniques for Maximizing Online ROI
title_short Performance Marketing with Google Analytics: Strategies and Techniques for Maximizing Online ROI
title_sort performance marketing with google analytics: strategies and techniques for maximizing online roi
topic Computing and Computers
url http://cds.cern.ch/record/1319690
work_keys_str_mv AT tonkinsebastian performancemarketingwithgoogleanalyticsstrategiesandtechniquesformaximizingonlineroi
AT whitmorecaleb performancemarketingwithgoogleanalyticsstrategiesandtechniquesformaximizingonlineroi

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