Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity

Adeptly address today's business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strat...

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Detalles Bibliográficos
Autor principal: Kaushik, Avinash
Lenguaje:eng
Publicado: John Wiley & Sons Inc. 2009
Materias:
Information Transfer and Management
Acceso en línea:http://cds.cern.ch/record/1319725
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author Kaushik, Avinash
author_facet Kaushik, Avinash
author_sort Kaushik, Avinash
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description Adeptly address today's business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven w
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institution Organización Europea para la Investigación Nuclear
language eng
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publisher John Wiley & Sons Inc.
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spelling cern-13197252021-04-22T01:11:35Zhttp://cds.cern.ch/record/1319725engKaushik, AvinashWeb Analytics 2.0: The Art of Online Accountability and Science of Customer CentricityInformation Transfer and ManagementAdeptly address today's business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven wJohn Wiley & Sons Inc.oai:cds.cern.ch:13197252009
spellingShingle Information Transfer and Management
Kaushik, Avinash
Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
title Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
title_full Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
title_fullStr Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
title_full_unstemmed Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
title_short Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
title_sort web analytics 2.0: the art of online accountability and science of customer centricity
topic Information Transfer and Management
url http://cds.cern.ch/record/1319725
work_keys_str_mv AT kaushikavinash webanalytics20theartofonlineaccountabilityandscienceofcustomercentricity

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