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Information Technology: How Leading Firms Use It to Gain an Advantage

Focuses on the strategic principles fundamental to using information technology to gain market control. This book provides case examples of how to use IT. It is designed to help managers struggling with how to harness the information revolution. It describes how non-information technology companies...

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Detalles Bibliográficos
Autor principal: Rapp, William V
Lenguaje:eng
Publicado: Oxford University Press 2002
Materias:
Acceso en línea:http://cds.cern.ch/record/1320065