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Web 2.0: A Strategy Guide

Web 2.0 makes headlines, but how does it make money? This concise guide explains what's different about Web 2.0 and how those differences can improve the bottom line. Whether you're an executive, a small business owner, or an entrepreneur, Web 2.0: A Strategy Guide illustrates through real...

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Detalles Bibliográficos
Autor principal: Shuen, Amy
Lenguaje:eng
Publicado: O'Reilly Media Inc. 2008
Materias:
Acceso en línea:http://cds.cern.ch/record/1320137
Descripción
Sumario:Web 2.0 makes headlines, but how does it make money? This concise guide explains what's different about Web 2.0 and how those differences can improve the bottom line. Whether you're an executive, a small business owner, or an entrepreneur, Web 2.0: A Strategy Guide illustrates through real life examples how various businesses are creating new opportunities on today's Web. This book is about strategy rather than the technology itself.