The Business of iPhone App Development

The phenomenal success of the iPhone and the iPod touch has ushered in a "gold rush" for developers, but with well over 100,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sa...

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Detalles Bibliográficos
Autores principales: Wooldridge, Dave, Schneider, Michael
Lenguaje:eng
Publicado: Springer 2010
Materias:
Computing and Computers
Acceso en línea:http://cds.cern.ch/record/1338422
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author Wooldridge, Dave
Schneider, Michael
author_facet Wooldridge, Dave
Schneider, Michael
author_sort Wooldridge, Dave
collection CERN
description The phenomenal success of the iPhone and the iPod touch has ushered in a "gold rush" for developers, but with well over 100,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iPhone app requires a lot of organization and some strategic planning. This book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store. The Business
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spelling cern-13384222021-04-22T01:06:34Zhttp://cds.cern.ch/record/1338422engWooldridge, DaveSchneider, MichaelThe Business of iPhone App DevelopmentComputing and ComputersThe phenomenal success of the iPhone and the iPod touch has ushered in a "gold rush" for developers, but with well over 100,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iPhone app requires a lot of organization and some strategic planning. This book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store. The BusinessSpringeroai:cds.cern.ch:13384222010
spellingShingle Computing and Computers
Wooldridge, Dave
Schneider, Michael
The Business of iPhone App Development
title The Business of iPhone App Development
title_full The Business of iPhone App Development
title_fullStr The Business of iPhone App Development
title_full_unstemmed The Business of iPhone App Development
title_short The Business of iPhone App Development
title_sort business of iphone app development
topic Computing and Computers
url http://cds.cern.ch/record/1338422
work_keys_str_mv AT wooldridgedave thebusinessofiphoneappdevelopment
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AT wooldridgedave businessofiphoneappdevelopment
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