Exotic Searches in ATLAS

We report on the latest searches for (non-SUSY) Beyond Standard Model phenomena performed with the ATLAS detector. The searches have been performed with the data from proton-proton collisions at a centre-of-mass energy of 7 TeV collected in 2010 and 2011. Various experimental signatures have been studied involving reconstruction and measurement of leptons, photons, jets, missing transverse energy, as well as reconstruction of top quarks. For most of the signatures, the experimental reach is significantly increased with respect to previous results.