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When sparks fly: harnessing the power of group creativity

Creativity and innovation are evergreen topics. Particularly in today's tough marketplace, companies in every industry are looking for ways to harness creativity and innovation to spur growth and enhance competitiveness. This book differs from many books on creativity in that its focus is on ho...

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Detalles Bibliográficos
Autores principales: Leonard, Dorothy, Swap, Walter
Lenguaje:eng
Publicado: Harvard Business School Press 2005
Materias:
Acceso en línea:http://cds.cern.ch/record/1479342