The Business of iPhone and iPad App Development: Making and Marketing Apps That Succeed

The phenomenal success of the iPhone, iPad and the iPod touch has ushered in a "gold rush" for developers, but with well over 300,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and...

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Detalles Bibliográficos
Autores principales: Wooldridge, Dave, Schneider, Michael
Lenguaje:eng
Publicado: Springer 2011
Materias:
Computing and Computers
Acceso en línea:http://cds.cern.ch/record/1486217
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author Wooldridge, Dave
Schneider, Michael
author_facet Wooldridge, Dave
Schneider, Michael
author_sort Wooldridge, Dave
collection CERN
description The phenomenal success of the iPhone, iPad and the iPod touch has ushered in a "gold rush" for developers, but with well over 300,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iOS app requires a lot of organization and some strategic planning. Updated and expanded for iOS 4, this bestselling book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of
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institution Organización Europea para la Investigación Nuclear
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publishDate 2011
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spelling cern-14862172021-04-22T00:18:43Zhttp://cds.cern.ch/record/1486217engWooldridge, DaveSchneider, MichaelThe Business of iPhone and iPad App Development: Making and Marketing Apps That SucceedComputing and ComputersThe phenomenal success of the iPhone, iPad and the iPod touch has ushered in a "gold rush" for developers, but with well over 300,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iOS app requires a lot of organization and some strategic planning. Updated and expanded for iOS 4, this bestselling book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance ofSpringeroai:cds.cern.ch:14862172011
spellingShingle Computing and Computers
Wooldridge, Dave
Schneider, Michael
The Business of iPhone and iPad App Development: Making and Marketing Apps That Succeed
title The Business of iPhone and iPad App Development: Making and Marketing Apps That Succeed
title_full The Business of iPhone and iPad App Development: Making and Marketing Apps That Succeed
title_fullStr The Business of iPhone and iPad App Development: Making and Marketing Apps That Succeed
title_full_unstemmed The Business of iPhone and iPad App Development: Making and Marketing Apps That Succeed
title_short The Business of iPhone and iPad App Development: Making and Marketing Apps That Succeed
title_sort business of iphone and ipad app development: making and marketing apps that succeed
topic Computing and Computers
url http://cds.cern.ch/record/1486217
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