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Letting go of the words: writing web content that works

Web site design and development continues to become more sophisticated an important part of this maturity originates with well laid out and well written content. Ginny Redish is a world-renowned expert on information design and how to produce clear writing in plain language for the web. All...

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Detalles Bibliográficos
Autor principal: Redish, Janice (Ginny)
Lenguaje:eng
Publicado: Elsevier 2012
Materias:
Acceso en línea:http://cds.cern.ch/record/1488193
Descripción
Sumario:Web site design and development continues to become more sophisticated an important part of this maturity originates with well laid out and well written content. Ginny Redish is a world-renowned expert on information design and how to produce clear writing in plain language for the web. All of the invaluable information that she  shared in the first edition is included with numerous new examples. New information on content strategy for web sites, search engine optimization (SEO), and social media will enhance the book's content making it once again the only book you need to own to o