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Handbook of Partial Least Squares: Concepts, Methods and Applications
This handbook provides a comprehensive overview of Partial Least Squares (PLS) methods with specific reference to their use in marketing and with a discussion of the directions of current research and perspectives. It covers the broad area of PLS methods, from regression to structural equation model...
| Autores principales: | , , |
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| Lenguaje: | eng |
| Publicado: |
Springer
2010
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| Materias: | |
| Acceso en línea: | https://dx.doi.org/10.1007/978-3-540-32827-8 http://cds.cern.ch/record/1488399 |