Practical web analytics for user experience: how analytics can help you understand your users

Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specifi...

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Detalles Bibliográficos
Autor principal: Beasley, Michael
Lenguaje:eng
Publicado: Elsevier 2013
Materias:
Computing and Computers
Acceso en línea:http://cds.cern.ch/record/1606247
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author Beasley, Michael
author_facet Beasley, Michael
author_sort Beasley, Michael
collection CERN
description Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search hab
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institution Organización Europea para la Investigación Nuclear
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spelling cern-16062472021-04-21T22:24:14Zhttp://cds.cern.ch/record/1606247engBeasley, MichaelPractical web analytics for user experience: how analytics can help you understand your usersComputing and Computers Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search habElsevieroai:cds.cern.ch:16062472013
spellingShingle Computing and Computers
Beasley, Michael
Practical web analytics for user experience: how analytics can help you understand your users
title Practical web analytics for user experience: how analytics can help you understand your users
title_full Practical web analytics for user experience: how analytics can help you understand your users
title_fullStr Practical web analytics for user experience: how analytics can help you understand your users
title_full_unstemmed Practical web analytics for user experience: how analytics can help you understand your users
title_short Practical web analytics for user experience: how analytics can help you understand your users
title_sort practical web analytics for user experience: how analytics can help you understand your users
topic Computing and Computers
url http://cds.cern.ch/record/1606247
work_keys_str_mv AT beasleymichael practicalwebanalyticsforuserexperiencehowanalyticscanhelpyouunderstandyourusers

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