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Practical web analytics for user experience: how analytics can help you understand your users
Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specifi...
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| Lenguaje: | eng |
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Elsevier
2013
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| Acceso en línea: | http://cds.cern.ch/record/1606247 |