Soft QCD measurements at LHCb

Studies in the forward region of charged particle multiplicity and density, as well as energy flow, are presented. These measurements are performed using data from proton-proton collisions at a center-of-mass energy of 7 TeV, collected with the LHCb detector. The results are compared to predictions from a variety of Monte Carlo event generators and are used to test underlying event and hadronization models as well as the performance of event generator tunes in the forward region