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SPIN-selling

True or false? In selling high-value products or services: "closing" increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; and open questions are more effective than closed questions....

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Detalles Bibliográficos
Autor principal: Rackham, Neil
Lenguaje:eng
Publicado: Gower 1995
Materias:
xx
Acceso en línea:http://cds.cern.ch/record/1994996