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Eye tracking the user experience: a practical guide to research

Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience the first how-to book about eye tracking for UX practitioners offers step-by-step advice on how to plan, prepare, and conduct eye trackin...

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Detalles Bibliográficos
Autor principal: Bojko, Aga
Lenguaje:eng
Publicado: Rosenfeld Media 2013
Materias:
Acceso en línea:http://cds.cern.ch/record/1995493
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author Bojko, Aga
author_facet Bojko, Aga
author_sort Bojko, Aga
collection CERN
description Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience the first how-to book about eye tracking for UX practitioners offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.
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institution Organización Europea para la Investigación Nuclear
language eng
publishDate 2013
publisher Rosenfeld Media
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spelling cern-19954932021-04-21T20:27:07Zhttp://cds.cern.ch/record/1995493engBojko, AgaEye tracking the user experience: a practical guide to researchComputing and ComputersEye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience the first how-to book about eye tracking for UX practitioners offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.Rosenfeld Mediaoai:cds.cern.ch:19954932013
spellingShingle Computing and Computers
Bojko, Aga
Eye tracking the user experience: a practical guide to research
title Eye tracking the user experience: a practical guide to research
title_full Eye tracking the user experience: a practical guide to research
title_fullStr Eye tracking the user experience: a practical guide to research
title_full_unstemmed Eye tracking the user experience: a practical guide to research
title_short Eye tracking the user experience: a practical guide to research
title_sort eye tracking the user experience: a practical guide to research
topic Computing and Computers
url http://cds.cern.ch/record/1995493
work_keys_str_mv AT bojkoaga eyetrackingtheuserexperienceapracticalguidetoresearch