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R for marketing research and analytics
This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics. Hands-on chapters accelerate the learning c...
| Autores principales: | , |
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| Lenguaje: | eng |
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Springer
2015
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| Materias: | |
| Acceso en línea: | https://dx.doi.org/10.1007/978-3-319-14436-8 http://cds.cern.ch/record/2005864 |