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Improving the user experience through practical data analytics: gain meaningful insight and increase your bottom line

Improving the User Experience through Practical Data Analytics is your must-have resource for making UX design decisions based on data, rather than hunches. Authors Fritz and Berger help the UX professional recognize and understand the enormous potential of the ever-increasing user data that is ofte...

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Detalles Bibliográficos
Autores principales: Fritz, Mike, Berger, Paul D
Lenguaje:eng
Publicado: Morgan Kaufmann 2015
Materias:
Acceso en línea:http://cds.cern.ch/record/2010090
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author Fritz, Mike
Berger, Paul D
author_facet Fritz, Mike
Berger, Paul D
author_sort Fritz, Mike
collection CERN
description Improving the User Experience through Practical Data Analytics is your must-have resource for making UX design decisions based on data, rather than hunches. Authors Fritz and Berger help the UX professional recognize and understand the enormous potential of the ever-increasing user data that is often accumulated as a by-product of routine UX tasks, such as conducting usability tests, launching surveys, or reviewing clickstream information. Then, step-by-step, they explain how to utilize both descriptive and predictive statistical techniques to gain meaningful insight with that data. You'll be
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institution Organización Europea para la Investigación Nuclear
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spelling cern-20100902021-04-21T20:20:52Zhttp://cds.cern.ch/record/2010090engFritz, MikeBerger, Paul DImproving the user experience through practical data analytics: gain meaningful insight and increase your bottom lineComputing and ComputersImproving the User Experience through Practical Data Analytics is your must-have resource for making UX design decisions based on data, rather than hunches. Authors Fritz and Berger help the UX professional recognize and understand the enormous potential of the ever-increasing user data that is often accumulated as a by-product of routine UX tasks, such as conducting usability tests, launching surveys, or reviewing clickstream information. Then, step-by-step, they explain how to utilize both descriptive and predictive statistical techniques to gain meaningful insight with that data. You'll beMorgan Kaufmannoai:cds.cern.ch:20100902015
spellingShingle Computing and Computers
Fritz, Mike
Berger, Paul D
Improving the user experience through practical data analytics: gain meaningful insight and increase your bottom line
title Improving the user experience through practical data analytics: gain meaningful insight and increase your bottom line
title_full Improving the user experience through practical data analytics: gain meaningful insight and increase your bottom line
title_fullStr Improving the user experience through practical data analytics: gain meaningful insight and increase your bottom line
title_full_unstemmed Improving the user experience through practical data analytics: gain meaningful insight and increase your bottom line
title_short Improving the user experience through practical data analytics: gain meaningful insight and increase your bottom line
title_sort improving the user experience through practical data analytics: gain meaningful insight and increase your bottom line
topic Computing and Computers
url http://cds.cern.ch/record/2010090
work_keys_str_mv AT fritzmike improvingtheuserexperiencethroughpracticaldataanalyticsgainmeaningfulinsightandincreaseyourbottomline
AT bergerpauld improvingtheuserexperiencethroughpracticaldataanalyticsgainmeaningfulinsightandincreaseyourbottomline