Corporate big data and analytics, an innovation journey

<!--HTML--><p style="text-align:justify"> Using big data and analytics for global decisions is a practice that is becoming more and more common. Today I share the story of a corporation to use data and analytics to support smarter decisions, along with the pleasures (and some pains) of using bright science to create brighter living. <ul> <li>DSM introduction – footprint - impact <li>Innovation approach to identify next horizon: what is your crunchy question? <li>“Insights” the project, experiences, ordeals and related stories. </ul>