Building Blocks of the Universe

This article presents possibilities to impart knowledge of and enthusiasm for particle physics to essentially all non-expert target audiences by the use of LEGO bricks and models of particle physics experiments built from these. Methods of using LEGO models, both as a passive exhibit and as part of interactive outreach events, are presented, along with a historical review of the “Build Your Own Particle Detector” programme and the corresponding idea of hosting competitions in building detector models in LEGO pieces as a perfect setting to grasp people’s attention, get them involved and ultimately convey knowledge in particle physics to them.