Cargando…

Marketing for scientists

It's a tough time to be a scientist: universities are shutting science departments, funding organisations are facing flat budgets, and many newspapers have dropped their science sections altogether. But according to Marc Kuchner, this anti-science climate doesn't have to equal a career dea...

Descripción completa

Detalles Bibliográficos
Autor principal: Kuchner, Marc J
Lenguaje:eng
Publicado: Island Press 2012
Materias:
Acceso en línea:http://cds.cern.ch/record/2060075
_version_ 1780948446539153408
author Kuchner, Marc J
author_facet Kuchner, Marc J
author_sort Kuchner, Marc J
collection CERN
description It's a tough time to be a scientist: universities are shutting science departments, funding organisations are facing flat budgets, and many newspapers have dropped their science sections altogether. But according to Marc Kuchner, this anti-science climate doesn't have to equal a career death knell - it just means scientists have to be savvier about promoting their work and themselves. In "Marketing for Scientists", he provides clear, detailed advice about how to land a good job, win funding, and shape the public debate. As an astrophysicist at NASA, Kuchner knows that "marketing" can seem like a superficial distraction, whether your daily work is searching for new planets or seeking a cure for cancer. In fact, he argues, it's a critical component of the modern scientific endeavour, not only advancing personal careers but also society's knowledge. Kuchner approaches marketing as a science in itself. He translates theories about human interaction and sense of self into methods for building relationships - one of the most critical skills in any profession. And he explains how to brand yourself effectively - how to get articles published, give compelling presentations, use social media like Facebook and Twitter, and impress potential employers and funders. Like any good scientist, Kuchner bases his conclusions on years of study and experimentation. In "Marketing for Scientists", he distills the strategies needed to keep pace in a Web 2.0 world.
id cern-2060075
institution Organización Europea para la Investigación Nuclear
language eng
publishDate 2012
publisher Island Press
record_format invenio
spelling cern-20600752021-04-21T20:04:27Zhttp://cds.cern.ch/record/2060075engKuchner, Marc JMarketing for scientistsOther SubjectsIt's a tough time to be a scientist: universities are shutting science departments, funding organisations are facing flat budgets, and many newspapers have dropped their science sections altogether. But according to Marc Kuchner, this anti-science climate doesn't have to equal a career death knell - it just means scientists have to be savvier about promoting their work and themselves. In "Marketing for Scientists", he provides clear, detailed advice about how to land a good job, win funding, and shape the public debate. As an astrophysicist at NASA, Kuchner knows that "marketing" can seem like a superficial distraction, whether your daily work is searching for new planets or seeking a cure for cancer. In fact, he argues, it's a critical component of the modern scientific endeavour, not only advancing personal careers but also society's knowledge. Kuchner approaches marketing as a science in itself. He translates theories about human interaction and sense of self into methods for building relationships - one of the most critical skills in any profession. And he explains how to brand yourself effectively - how to get articles published, give compelling presentations, use social media like Facebook and Twitter, and impress potential employers and funders. Like any good scientist, Kuchner bases his conclusions on years of study and experimentation. In "Marketing for Scientists", he distills the strategies needed to keep pace in a Web 2.0 world.Island Pressoai:cds.cern.ch:20600752012
spellingShingle Other Subjects
Kuchner, Marc J
Marketing for scientists
title Marketing for scientists
title_full Marketing for scientists
title_fullStr Marketing for scientists
title_full_unstemmed Marketing for scientists
title_short Marketing for scientists
title_sort marketing for scientists
topic Other Subjects
url http://cds.cern.ch/record/2060075
work_keys_str_mv AT kuchnermarcj marketingforscientists