How CEOs can leverage Twitter: rather than waiting for impressions about a company to be driven by others in social media, CEOs can help shape the conversation

Detalles Bibliográficos
Autores principales: Malhotra, Claudia Kubowicz, Malhotra, Arvind
Lenguaje:eng
Publicado: Massachusetts Institute of Technology 2016
Materias:
Information Transfer and Management
Acceso en línea:http://cds.cern.ch/record/2142426
Descripción
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