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How CEOs can leverage Twitter: rather than waiting for impressions about a company to be driven by others in social media, CEOs can help shape the conversation
| Autores principales: | , |
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| Lenguaje: | eng |
| Publicado: |
Massachusetts Institute of Technology
2016
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| Materias: | |
| Acceso en línea: | http://cds.cern.ch/record/2142426 |
| _version_ | 1780950183583940608 |
|---|---|
| author | Malhotra, Claudia Kubowicz Malhotra, Arvind |
| author_facet | Malhotra, Claudia Kubowicz Malhotra, Arvind |
| author_sort | Malhotra, Claudia Kubowicz |
| collection | CERN |
| id | cern-2142426 |
| institution | Organización Europea para la Investigación Nuclear |
| language | eng |
| publishDate | 2016 |
| publisher | Massachusetts Institute of Technology |
| record_format | invenio |
| spelling | cern-21424262021-04-21T19:45:17Zhttp://cds.cern.ch/record/2142426engMalhotra, Claudia KubowiczMalhotra, ArvindHow CEOs can leverage Twitter: rather than waiting for impressions about a company to be driven by others in social media, CEOs can help shape the conversationInformation Transfer and ManagementMassachusetts Institute of Technologyoai:cds.cern.ch:21424262016 |
| spellingShingle | Information Transfer and Management Malhotra, Claudia Kubowicz Malhotra, Arvind How CEOs can leverage Twitter: rather than waiting for impressions about a company to be driven by others in social media, CEOs can help shape the conversation |
| title | How CEOs can leverage Twitter: rather than waiting for impressions about a company to be driven by others in social media, CEOs can help shape the conversation |
| title_full | How CEOs can leverage Twitter: rather than waiting for impressions about a company to be driven by others in social media, CEOs can help shape the conversation |
| title_fullStr | How CEOs can leverage Twitter: rather than waiting for impressions about a company to be driven by others in social media, CEOs can help shape the conversation |
| title_full_unstemmed | How CEOs can leverage Twitter: rather than waiting for impressions about a company to be driven by others in social media, CEOs can help shape the conversation |
| title_short | How CEOs can leverage Twitter: rather than waiting for impressions about a company to be driven by others in social media, CEOs can help shape the conversation |
| title_sort | how ceos can leverage twitter: rather than waiting for impressions about a company to be driven by others in social media, ceos can help shape the conversation |
| topic | Information Transfer and Management |
| url | http://cds.cern.ch/record/2142426 |
| work_keys_str_mv | AT malhotraclaudiakubowicz howceoscanleveragetwitterratherthanwaitingforimpressionsaboutacompanytobedrivenbyothersinsocialmediaceoscanhelpshapetheconversation AT malhotraarvind howceoscanleveragetwitterratherthanwaitingforimpressionsaboutacompanytobedrivenbyothersinsocialmediaceoscanhelpshapetheconversation |