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How CEOs can leverage Twitter: rather than waiting for impressions about a company to be driven by others in social media, CEOs can help shape the conversation
Autores principales: | Malhotra, Claudia Kubowicz, Malhotra, Arvind |
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Lenguaje: | eng |
Publicado: |
Massachusetts Institute of Technology
2016
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Materias: | |
Acceso en línea: | http://cds.cern.ch/record/2142426 |
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