Social Media strategy for the ATLAS experiment

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The ATLAS collaboration uses various social media platforms primarily as a method to communicate the research and achievements of the collaboration to a wider public audience. The strategy to achieve this goal is presented, with an analysis of the effectiveness as a function of certain factors. A sp...

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Detalles Bibliográficos
Autores principales: Nellist, Clara, Goldfarb, Steven, Shaw, Kate, Thais, Savannah Jennifer
Lenguaje:eng
Publicado: 2016
Materias:
Particle Physics - Experiment
Acceso en línea:https://dx.doi.org/10.22323/1.282.0838
http://cds.cern.ch/record/2235866
Descripción
Sumario:The ATLAS collaboration uses various social media platforms primarily as a method to communicate the research and achievements of the collaboration to a wider public audience. The strategy to achieve this goal is presented, with an analysis of the effectiveness as a function of certain factors. A specific focus on the social media approach during the LHC Run II time period in 2015 is explored.

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