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Social media in the marketing context: a state of the art analysis and future directions
| Autores principales: | , , |
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| Lenguaje: | eng |
| Publicado: |
Chandos Publishing
2017
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| Materias: | |
| Acceso en línea: | http://cds.cern.ch/record/2241140 |
| _version_ | 1780953172968210432 |
|---|---|
| author | Plume, Cherniece J Dwivedi, Yogesh Kumar Slade, Emma L |
| author_facet | Plume, Cherniece J Dwivedi, Yogesh Kumar Slade, Emma L |
| author_sort | Plume, Cherniece J |
| collection | CERN |
| id | cern-2241140 |
| institution | Organización Europea para la Investigación Nuclear |
| language | eng |
| publishDate | 2017 |
| publisher | Chandos Publishing |
| record_format | invenio |
| spelling | cern-22411402021-04-21T19:22:48Zhttp://cds.cern.ch/record/2241140engPlume, Cherniece JDwivedi, Yogesh KumarSlade, Emma LSocial media in the marketing context: a state of the art analysis and future directionsInformation Transfer and Management Chandos Publishingoai:cds.cern.ch:22411402017 |
| spellingShingle | Information Transfer and Management Plume, Cherniece J Dwivedi, Yogesh Kumar Slade, Emma L Social media in the marketing context: a state of the art analysis and future directions |
| title | Social media in the marketing context: a state of the art analysis and future directions |
| title_full | Social media in the marketing context: a state of the art analysis and future directions |
| title_fullStr | Social media in the marketing context: a state of the art analysis and future directions |
| title_full_unstemmed | Social media in the marketing context: a state of the art analysis and future directions |
| title_short | Social media in the marketing context: a state of the art analysis and future directions |
| title_sort | social media in the marketing context: a state of the art analysis and future directions |
| topic | Information Transfer and Management |
| url | http://cds.cern.ch/record/2241140 |
| work_keys_str_mv | AT plumecherniecej socialmediainthemarketingcontextastateoftheartanalysisandfuturedirections AT dwivediyogeshkumar socialmediainthemarketingcontextastateoftheartanalysisandfuturedirections AT sladeemmal socialmediainthemarketingcontextastateoftheartanalysisandfuturedirections |