Long-range critical exponents near the short-range crossover

The d-dimensional long-range Ising model, defined by spin-spin interactions decaying with the distance as the power 1/rd+s, admits a second-order phase transition with continuously varying critical exponents. At s=s*, the phase transition crosses over to the usual short-range universality class. The standard field-theoretic description of this family of models is strongly coupled at the crossover. We find a new description, which is instead weakly coupled near the crossover, and use it to compute critical exponents. The existence of two complementary UV descriptions of the same long-range fixed point provides a novel example of infrared duality.