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A data-driven approach to customer relationships: a case study of Nedbank's data practices in South Africa

Detalles Bibliográficos
Autor principal:	Winig, Laura
Lenguaje:	eng
Publicado:	MIT Sloan Management Review 2016
Materias:	XX
Acceso en línea:	http://cds.cern.ch/record/2298523

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