The Social Content Strategy of the ATLAS Collaboration

Social media is an essential tool for communicating particle physics results to a wide audience. This presentation will explore how the nature of social media platforms has impacted the content being shared across them, and the subsequent effect this has had on the user experience. The ATLAS Experiment has adapted its communication strategy to match this social media evolution, producing content specifically targeting this emerging audience. The success of this approach is examined and the effect on user experience is evaluated.