The Social Content Strategy of the ATLAS Collaboration

Social media is an essential tool for communicating particle physics results to a wide audience. This presentation will explore how the nature of social media platforms has impacted the content being shared across them, and the subsequent effect this has had on the user experience. The ATLAS Experim...

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Detalles Bibliográficos
Autor principal: Sidoti, Antonio
Lenguaje:eng
Publicado: 2018
Materias:
Particle Physics - Experiment
Acceso en línea:https://dx.doi.org/10.22323/1.321.0038
http://cds.cern.ch/record/2637633
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author Sidoti, Antonio
author_facet Sidoti, Antonio
author_sort Sidoti, Antonio
collection CERN
description Social media is an essential tool for communicating particle physics results to a wide audience. This presentation will explore how the nature of social media platforms has impacted the content being shared across them, and the subsequent effect this has had on the user experience. The ATLAS Experiment has adapted its communication strategy to match this social media evolution, producing content specifically targeting this emerging audience. The success of this approach is examined and the effect on user experience is evaluated.
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institution Organización Europea para la Investigación Nuclear
language eng
publishDate 2018
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spelling cern-26376332019-10-15T15:28:31Zdoi:10.22323/1.321.0038http://cds.cern.ch/record/2637633engSidoti, AntonioThe Social Content Strategy of the ATLAS CollaborationParticle Physics - ExperimentSocial media is an essential tool for communicating particle physics results to a wide audience. This presentation will explore how the nature of social media platforms has impacted the content being shared across them, and the subsequent effect this has had on the user experience. The ATLAS Experiment has adapted its communication strategy to match this social media evolution, producing content specifically targeting this emerging audience. The success of this approach is examined and the effect on user experience is evaluated.ATL-OREACH-PROC-2018-002oai:cds.cern.ch:26376332018-09-08
spellingShingle Particle Physics - Experiment
Sidoti, Antonio
The Social Content Strategy of the ATLAS Collaboration
title The Social Content Strategy of the ATLAS Collaboration
title_full The Social Content Strategy of the ATLAS Collaboration
title_fullStr The Social Content Strategy of the ATLAS Collaboration
title_full_unstemmed The Social Content Strategy of the ATLAS Collaboration
title_short The Social Content Strategy of the ATLAS Collaboration
title_sort social content strategy of the atlas collaboration
topic Particle Physics - Experiment
url https://dx.doi.org/10.22323/1.321.0038
http://cds.cern.ch/record/2637633
work_keys_str_mv AT sidotiantonio thesocialcontentstrategyoftheatlascollaboration
AT sidotiantonio socialcontentstrategyoftheatlascollaboration

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