Independent luxury: the four innovation strategies to endure in the consolidation jungle

In recent years, luxury brands have deviated from the principles of craftsmanship, rarity, uniqueness and heritage. Conglomerates such as LVMH and Richemont have grown at an unprecedented pace and show no sign of slowing. This book explains the importance of innovation and argues why independent bra...

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Detalles Bibliográficos
Autores principales: Hoffmann, Jonas, Lecamp, Laurent, Smith, Larry E
Lenguaje:eng
Publicado: Palgrave Macmillan 2015
Materias:
Information Transfer and Management
Acceso en línea:http://cds.cern.ch/record/2661162
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author Hoffmann, Jonas
Lecamp, Laurent
Smith, Larry E
author_facet Hoffmann, Jonas
Lecamp, Laurent
Smith, Larry E
author_sort Hoffmann, Jonas
collection CERN
description In recent years, luxury brands have deviated from the principles of craftsmanship, rarity, uniqueness and heritage. Conglomerates such as LVMH and Richemont have grown at an unprecedented pace and show no sign of slowing. This book explains the importance of innovation and argues why independent brands are vital to the survival of the industry.
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institution Organización Europea para la Investigación Nuclear
language eng
publishDate 2015
publisher Palgrave Macmillan
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spelling cern-26611622021-04-21T18:33:22Zhttp://cds.cern.ch/record/2661162engHoffmann, JonasLecamp, LaurentSmith, Larry EIndependent luxury: the four innovation strategies to endure in the consolidation jungleInformation Transfer and ManagementIn recent years, luxury brands have deviated from the principles of craftsmanship, rarity, uniqueness and heritage. Conglomerates such as LVMH and Richemont have grown at an unprecedented pace and show no sign of slowing. This book explains the importance of innovation and argues why independent brands are vital to the survival of the industry.Palgrave Macmillanoai:cds.cern.ch:26611622015
spellingShingle Information Transfer and Management
Hoffmann, Jonas
Lecamp, Laurent
Smith, Larry E
Independent luxury: the four innovation strategies to endure in the consolidation jungle
title Independent luxury: the four innovation strategies to endure in the consolidation jungle
title_full Independent luxury: the four innovation strategies to endure in the consolidation jungle
title_fullStr Independent luxury: the four innovation strategies to endure in the consolidation jungle
title_full_unstemmed Independent luxury: the four innovation strategies to endure in the consolidation jungle
title_short Independent luxury: the four innovation strategies to endure in the consolidation jungle
title_sort independent luxury: the four innovation strategies to endure in the consolidation jungle
topic Information Transfer and Management
url http://cds.cern.ch/record/2661162
work_keys_str_mv AT hoffmannjonas independentluxurythefourinnovationstrategiestoendureintheconsolidationjungle
AT lecamplaurent independentluxurythefourinnovationstrategiestoendureintheconsolidationjungle
AT smithlarrye independentluxurythefourinnovationstrategiestoendureintheconsolidationjungle

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