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Independent luxury: the four innovation strategies to endure in the consolidation jungle
In recent years, luxury brands have deviated from the principles of craftsmanship, rarity, uniqueness and heritage. Conglomerates such as LVMH and Richemont have grown at an unprecedented pace and show no sign of slowing. This book explains the importance of innovation and argues why independent bra...
| Autores principales: | , , |
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| Lenguaje: | eng |
| Publicado: |
Palgrave Macmillan
2015
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| Acceso en línea: | http://cds.cern.ch/record/2661162 |