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Surviving transformation: lessons from gm's surprising turnaround
Describes the impressive strategic turnaround at General Motors beginning in the early 1990s that has brought it back from the brink of bankruptcy. Focuses on how other companies in a variety of industries can learn from GM's experience.
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| Lenguaje: | eng |
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Oxford University Press
2004
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| Acceso en línea: | http://cds.cern.ch/record/2662306 |