Cargando…
Strategy as action: competitive dynamics and competitive advantage
Strategy as Action presents an action plan for how firms can build, improve, and defend their competitive advantage at every stage of their life cycle. For start-up firms entering a market, it provides a model for exploiting competitive uncertainty and blind spots; for growth firms who have establis...
| Autores principales: | , , , , |
|---|---|
| Lenguaje: | eng |
| Publicado: |
Oxford University Press
2005
|
| Materias: | |
| Acceso en línea: | http://cds.cern.ch/record/2662310 |