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Leadership brand: deliver on your promise

Everyone has a reputation. Whether good or bad, your reputation precedes you, and can inhibit or enhance your professional goals. However, how do you actively nurture, develop, and manage how others see you? In this book, we'll discuss how crafting a brand can give you control of how you'r...

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Detalles Bibliográficos
Autores principales: Horth, David Magellan, Miller, Lynn B, Mount, Portia R
Lenguaje:eng
Publicado: Center for Creative Leadership 2016
Materias:
Acceso en línea:http://cds.cern.ch/record/2662581
Descripción
Sumario:Everyone has a reputation. Whether good or bad, your reputation precedes you, and can inhibit or enhance your professional goals. However, how do you actively nurture, develop, and manage how others see you? In this book, we'll discuss how crafting a brand can give you control of how you're perceived at work. From proven strategies from CCL experts, to practical advice you can implement immediately, Leadership Brand: Deliver on Your Promise can help you figure out the leader you want to be, and how to build the brand that can get you there.