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Growing business innovation: creating, marketing and monetising IP
Growing Business Innovationtakes directors and corporate officers of success-driven businesses with defined innovation objectives on the journey from research to marketable product, to creating, managing and onwards to marketing and monetisation of their innovation's IP.
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Lenguaje: | eng |
Publicado: |
Legend Business Books
2017
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Acceso en línea: | http://cds.cern.ch/record/2662777 |
Sumario: | Growing Business Innovationtakes directors and corporate officers of success-driven businesses with defined innovation objectives on the journey from research to marketable product, to creating, managing and onwards to marketing and monetisation of their innovation's IP. |
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