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Growing business innovation: creating, marketing and monetising IP

Growing Business Innovationtakes directors and corporate officers of success-driven businesses with defined innovation objectives on the journey from research to marketable product, to creating, managing and onwards to marketing and monetisation of their innovation's IP.

Detalles Bibliográficos
Autor principal: Reuvid, Jonathan
Lenguaje:eng
Publicado: Legend Business Books 2017
Materias:
Acceso en línea:http://cds.cern.ch/record/2662777
Descripción
Sumario:Growing Business Innovationtakes directors and corporate officers of success-driven businesses with defined innovation objectives on the journey from research to marketable product, to creating, managing and onwards to marketing and monetisation of their innovation's IP.