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Business-to-business marketing communications: value and efficiency considerations in recessionary times
| Autores principales: | , , |
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| Lenguaje: | eng |
| Publicado: |
Palgrave Macmillan
2017
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| Materias: | |
| Acceso en línea: | http://cds.cern.ch/record/2662846 |
| _version_ | 1780961672765112320 |
|---|---|
| author | Rizomyliotis, Ioannis Konstantoulaki, Kleopatra Kostopoulos, Ioannis |
| author_facet | Rizomyliotis, Ioannis Konstantoulaki, Kleopatra Kostopoulos, Ioannis |
| author_sort | Rizomyliotis, Ioannis |
| collection | CERN |
| id | cern-2662846 |
| institution | Organización Europea para la Investigación Nuclear |
| language | eng |
| publishDate | 2017 |
| publisher | Palgrave Macmillan |
| record_format | invenio |
| spelling | cern-26628462021-04-21T18:31:20Zhttp://cds.cern.ch/record/2662846engRizomyliotis, IoannisKonstantoulaki, KleopatraKostopoulos, IoannisBusiness-to-business marketing communications: value and efficiency considerations in recessionary timesInformation Transfer and ManagementPalgrave Macmillanoai:cds.cern.ch:26628462017 |
| spellingShingle | Information Transfer and Management Rizomyliotis, Ioannis Konstantoulaki, Kleopatra Kostopoulos, Ioannis Business-to-business marketing communications: value and efficiency considerations in recessionary times |
| title | Business-to-business marketing communications: value and efficiency considerations in recessionary times |
| title_full | Business-to-business marketing communications: value and efficiency considerations in recessionary times |
| title_fullStr | Business-to-business marketing communications: value and efficiency considerations in recessionary times |
| title_full_unstemmed | Business-to-business marketing communications: value and efficiency considerations in recessionary times |
| title_short | Business-to-business marketing communications: value and efficiency considerations in recessionary times |
| title_sort | business-to-business marketing communications: value and efficiency considerations in recessionary times |
| topic | Information Transfer and Management |
| url | http://cds.cern.ch/record/2662846 |
| work_keys_str_mv | AT rizomyliotisioannis businesstobusinessmarketingcommunicationsvalueandefficiencyconsiderationsinrecessionarytimes AT konstantoulakikleopatra businesstobusinessmarketingcommunicationsvalueandefficiencyconsiderationsinrecessionarytimes AT kostopoulosioannis businesstobusinessmarketingcommunicationsvalueandefficiencyconsiderationsinrecessionarytimes |